Lease Buyout Marketing NewsletterPosted April 28, 2014 by admin
As a cell site owner and wireless lease holder I receive a ton of junk mail from the lease buyout companies based out of California. Unlike most people, I read them to keep up on the latest “pitch” from these groups. This morning at my office we received one of the more interesting ones from Wireless Capital Partners. They wanted me to subscribe to their “The Capital Connector” newsletter. They wanted to supply “crucial information such as carrier mergers….and the inside scoop on how wireless carriers determine rent”, among other important information. They claim it was a “must read”.
At the bottom of the form I was to give my name, address, phone numbers and email address. They also wanted to know if I was receiving rent checks and if there was actually a cell site on my property.
Here is what they are after; all your information including lease amount and rent terms. All this is a very clever way to generate all the information needed to call and e-mail you even more, with better information than they currently have on your cell site lease. You have just created the “perfect lead” for their call center. You might want to spend a few minutes looking at our Tips for Cell Site Lease Buyouts.
At Cell Site Capital we generate most of our business from people finding us. Usually it is a referral from a CPA or an Attorney. Sometimes it is also from cell site lease owners just like you looking for a better way. As a true wireless lease consulting company, we see everything the business has to offer. We approach business the right way and don’t try to generate information from you without telling you the real motive. We would be very suspicious of anyone that does. Our suggestion is to create google alerts for key words in the wireless tower space. Things like “wireless leases”, “Verizon”, “AT&T”, “American Tower”, “Crown Castle”, “SBA Communications” or whatever is specific to your tower company or carrier that is located on your site.